This is an artist’s profile (who shall not be named) who’s getting A TON of love from Spotify editors (seriously, is he sleeping with one of them?), but not a lot of people are choosing to follow this artist. Many artists who are on a lot of hot playlists (but have no fans) have a lot of monthly listeners, but very few followers. Just click on the About section (on the Desktop version of the app), scroll all the way to the bottom and take a look. If an artist has no fans, but tons of streams and monthly listeners, it’s because they are on super popular playlists. +This Is What You Get When You Fake Your Social Media Numbers But the actual followers number is quite hidden. And the number of streams for the top 10 songs. Spotify, of course, displays the monthly listeners number loud and proud right there on the artist’s profile. One of my favorite games to play is to guess the monthly listeners to followers ratio on an artist just by looking at their Spotify profile. It’s time to break away from the obsessive playlist mentality! I’ve heard of artists who were able to quit their day jobs because they got included on a few hot playlists which earned them millions of streams a month (thousands of dollars a month), only to get dropped from those playlists and have to go beg for their job back when their streams dropped to virtually zero. These artists are making a solid living off of their Spotify streams, but don’t have any real fans. We are living in an era where there are artists with millions of streams on Spotify who cannot draw 50 people to their local shows. Just because you have a million streams does not mean you have a million fans. Yes, getting on a few hot playlists can skyrocket your monthly listeners and streaming numbers overnight. Playlists are fickle and do not get real FANS into your world. We are too obsessed with the playlist game. There are only so many slots and only so many playlists. For one, you’re fighting against every label, every distributor, every manager and every artist for coveted playlist slots. Despite what you might think, you do not want to bet the horse on getting on Spotify playlists. And he’s A OK with that because he’s making a solid living and has 0% commission to pay out to anyone. And he’s been largely ignored by the industry. He did this all on his own, without the help from the industry.
SPOTIFY ARTISTS HOW TO
And if you don’t know how to utilize it effectively, it won’t work for you. The Facebook Ad Manager, though, is not just for Facebook ads. Yes, I know, that you’ve probably run Facebook ads in the past and you were less than thrilled with the results. +Streaming and Instagram Growth Advertising Training This is not a fluke and this is not because of the kind of music he makes. And his CPC has increased of course because the general fluctuation of the FB ads platform). At this stage he’s spending around $3,000/month on ads, but making back around $20,000. (Today he’s spending a lot more on advertising, but earning a net positive ROI. he is very active on there – responding to comments and messages), these people who started off as passive observers turned into die hard fans. And because his music is great and his Instagram is engaging (i.e. Spending about $10 a day, he was pulling in around 500 new fans per day. They came pouring into his world and eventually he was getting fans to click his ads at around $.02 per click – putting every marketing expert to shame. Specifically, he mastered the Facebook Business and Ads Manager and ran all different kinds of video ads targeting fans of similar artists. He utilized direct marketing strategies on Facebook and Instagram to find his audience and get them into his world. His music focuses on mental health awareness. He showed me his Instagram inbox which is flooded with fans telling him how his music saved their lives. One of the newer ways you can add another dimension to your songs is through the Canvas feature.These are real fans. Spotify's artwork customization features have come a long way since the streaming platform was founded in 2006. You can also use Spotify for Artists to customize your profile picture.
The same is also true for sharing playlists where your music exists or any albums and artists you look up to. If you've worked with other artists, you can also add this to your profile. Doing this allows you to tell your story and deepen the connection with your fans. Related: How to Grow Your Personal Brand on Social Media: Essential Tipsīeyond becoming a verified user, Spotify for Artists offers numerous ways to optimize your profile. Besides your music, your profile is one of the best ways to set yourself apart. As such, standing out is challenging-even if your niche isn't one of the most popular. On Spotify, you're competing with countless other creators.
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